Rolser on This Morning – This Tuesday!

6 04 2008

Our Rolser trolleys will be taking pride of place in Wendy Elsmore’s fashion slot on Tuesday’s This Morning on ITV1.

Hello world!

6 04 2008

Welcome to The Rolser Blog! Here you’ll find the very latest news about the largest range of shopping trolleys in the country, as The Trolley Revolution sweeps the nation.

Remember, you can see the whole range, and buy online, on the site –

And please contribute your comments, views and opinions. Join the Rolser club, and join The Trolley Revolution!

Rolser on BBC Radio Solent

31 03 2008

This morning, we were featured on BBC Radio Solent – the local radio station for Hampshire and Dorset. Our marketing man Etan discussed the ins and outs of funky trolleys with Radio Solent’s breakfast team and celebrity stylist Ceril Campbell – who turned out to be rather a shopping trolley enthusiast herself!

The shopping bag on wheels has legs (Published on Housewares Magazine website)

28 03 2008

As the tide of bad publicity against the plastic bag grows, the scene is firmly set for the return of the shopping trolley.

The shopping trolley earns its eco-friendly stripes

Over the last few days the Spanish Rolser designer shopping trolleys, distributed in the UK by Novela, have enjoyed huge media attention, featuring in The Mail on Sunday’s You Magazine, with a picture of Julie Christie using one of the products, on GMTV, in the Daily Mail and on BBC Breakfast.

The surge of interest in the trolley is down not only to the fact that it is reusable, unlike the plastic bag, but that with the shopping on wheels the car can be left at home – further underlining the trolley’s green credentials.

Rolser claims to have the largest range of shopping trolleys in the country, all detailed on the website, It has also launched a new range of reusable shopping bags. The company says it has received lots of interest from housewares stores around the country.

Plastic bag tax thrusts Novela shoppers into the limelight (Published on Marketplace News)

25 03 2008

By Rachael Taylor

Novela, the sole UK stockist and distributor of Rolser range of Spanish shopping trolleys and PFC American all-purpose portable folding carts, said that it has had “one hell of a week” after a flurry of media attention. The supplier, which will be showing at Autumn Fair, said that the plastic bag tax announced in the Budget has generated a storm of interest in the company.

Novela has the largest range of lightweight shopping trolleys in the UK, which are made in Spain. The supplier has recently launched a new range of re-usable shopping bags.

Last week it was featured in The Mail on Sunday’s You Magazine, GMTV, the Daily Mail and BBC Breakfast. Novela marketing manager Etan Smallman, who runs the company with his father Melvyn Smallman, said: “We really seemed to have captured the zeitgeist, with people keen not only to say goodbye to plastic bags, but also to leave the car at home.”

Etan said that while sales of its products have been steadily increasing over the past few years, it has seen a spike in interest from both the media and retailers ever since the plastic bag tax announcement.

The tax will give retailers a year to ban plastic bags from stores or be forced to charge customers 5p for each bag. While the move has been welcomed by some retailers, such as Woolworths and Marks & Spencer which have already introduced voluntary charges, others are branding the levy as a tax grab by the Government.

The Trolley Revolution hits the headlines (and the screens)

21 03 2008

When we said they were the trolleys taking the UK by storm, we most certainly weren’t exaggerating. The range has been gaining increasing amounts of coverage over the last few years, but boy, has it been one hell of a week here at Rolser towers.

First, a feature in the Mail on Sunday’s You Magazine: A funky Plegamatic Mono getting style guru Bettina Vetter’s stamp of approval. But there was more – the revelation that movie icon Julie Christie uses a Rolser Mountain – and there was photographic evidence to boot.
Monday – a call from GMTV, they want Rolser! Trolleys (and our Micro bags) quickly despatched at London Television Centre and the orders come streaming in after Lorraine Kelly and green queen Lucy Siegle coo at the wonders of Rolser’s psycahdelic folding trolley and our fab folding bags.
We prepare to settle down and deal with the influx of orders on Thursday, before seeing that our feature in the Daily Mail is out today. But that wasn’t enough. The BBC, keen not to be left out, gave us a phone call requesting an urgent supply of Rolsers at BBC Television Centre, ready to be featured on BBC Breakfast on Friday morning. Susannah Reid teased viewers with a sneaky peek at a green spiral plegamatic before celebrity stylist Hannah Sandling played with a delectable pink Mountain ‘R’ trolley, Mountain Flora and funky cow-print.
The end of a busy week. Just the beginning of the trolley revolution, we’re sure. Watch this space …

Rolser – In the Daily Mail’s “Ten of the Best Trolleys”

20 03 2008

Granny chic: Wheely shoppers are making a comeback


Our Rolser Color in ravishing red was featured in the Daily Mail on 20 March, heralding the emergence of the shopping trolley in the fashion stakes.

Check it out (and all our funky trolleys) on our website –

Rolser and The Rubbish Diet

9 03 2008

Let us introduce you to one of our funky trolley customers – Karen Cannard (an owner of a gorgeous Rolser Flora). An “average housewife from Bury St Edmunds”, Karen launched The Rubbish Diet, posing the question: “Can an average person really create zero waste?” Naturally, a Rolser trolley was in the mix, helping Karen say no to those dreaded plastic bags. Her quest was documented over a series of days on BBC Radio 4’s Woman’s Hour.

The following is a post from Karen’s blog:

On becoming an Urban Trolley-Dolly (and other adventures)

There’s been much excitement in the Almost Average Household over the last few days.

We’ve been expecting… but not in the antenatal sense. Our deliveries have been much more straight-forward and far less painful.

I have become a regular visitor at our local market, but I have found the weight of the shopping quite strenuous. So this week I treated myself to the mother of all trollies, a beautiful black & white beauty. We’re talking a gorgeous huge handbag on wheels.

I took it out on its inaugural trip into town today and it was a dream. I admit to feeling a bit self-conscious at first, as being a lady in my thirties (only just, I know) I didn’t think I was ready for the Trolley Dolly Club quite yet. However, what we must remember is that we can learn a lot from our elders and trust me, after my outing today I can confirm that there are many advantages in simply wheeling your shopping around town rather than lugging it about with increasingly extending arms in a back-breaking fashion.

UPDATE: Message from Karen: “I love the trolley and it’s already a talking point, with friends showing a lot of interest …Thanks for your support and long may the trolley revolution continue.”